Citadel

An Impactful, And Distinctive Brand Image And Design for an architectural firm.

As a branding designer, I was tasked with creating a new branding identity that would effectively communicate the firm’s unique selling point, its reputation for crafting timeless, elegant and high-end designs.

After conducting research on the target audience, competitors, and market trends, you developed several design concepts that explored different visual styles, typography, and color palettes. You presented these concepts to the team and after careful consideration, the team chose the concept that best aligned with the firm’s message and target audience.  The brand identity was then implemented across all materials, from the website to the business cards, ensuring consistency and a strong brand image for Citadel.