A premium, impactful, and unique brand identity and packaging.
The founder of Mascarina approached with a unique challenge. They started a coffee company which contains the world’s most premium and expensive coffee beans and wanted to develop a brand strategy, brand identity, packaging, and marketing to target a wealthy and affluent audience.
For such a distinct demand, I knew we needed to create a premium, impactful, and unique brand identity and packaging. Also, considering the sort of target demographic, I wanted a comprehensive and focused brand strategy.
